Fashion forward Puravida looks back to accents of the Sixties and Seventies with a new take on hippy. This fashion company creates threads that are very much in the now. Be it Berlin or Ibiza, Puravida brings a world of colour to the world of cotton; definitely a fashion for the colour people. Puravida is all about attitude. Stores are located in Seminyak, Kuta, Legian, Nusa Dua and Ubud.